Sorry Letter to Customer

If you want to maintain a good relationship and build customer loyalty when there are some mistakes or shortcomings done, consider writing a ”sorry letter to customer.”  The customer should feel respected and valued, so here’s how to do it. 

Dear Mr./Ms. {Name},

We are writing to express our sincere apologies for the inconvenience you have encountered with our services. 

We understand that this problem has caused you a great deal of frustration and we apologize unreservedly for not meeting your expectations. We take customer service seriously and strive to ensure that all of our customers are satisfied with the experience they have with us. 

We understand that this matter has been frustrating for you and we would like to assure you that we are doing everything possible to ensure it does not happen again in the future. We have taken steps to review our processes and identify areas where improvements can be made, so similar issues can be avoided in the future. 

We value you as a customer and would like to make it up to you. We are offering a discount on your next purchase or we can provide you with a complimentary service. 

Please don’t hesitate to contact us if there is anything further we can do to rectify this situation. 

Again, we apologize for the inconvenience and hope that you accept our sincere apologies. 


{Your Name}

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