New Product Announcement Letter (Sample)

If you’re launching a new product, here’s a template you can use to write a new product announcement letter.

Good Day [name],

We’re launching a brand new [type of product] on the market. Introducing the [product name], a fresh new take on the classic [type of product] design that we’re all used to.

For your great loyalty to us and our products, we’re giving you a chance to get it for only


instead of its market price of [market price]. Hurry! This is a limited time offer.

We believe that satisfied customers are the best kind of marketing hence our low price offer to you. We believe that you’ll be greatly impressed by this product, and we’re hoping that you’ll help spread good word about it.

If you pass on this opportunity, you’ll have to wait for the [product] to reach stores before you can get your hands on it and it would cost you so much more.

Plus, if you order the [product name] now, you’ll also receive an extra gift of [voucher or extra item] absolutely free. Imagine all that savings!

If you’re interested and you want to know more, you can reach out to us at [number], free of charge. Our staff can accommodate your questions as well as arrange your order if you choose to go through with it.

This offer expires on [date]. What are you waiting for? Order now!

Thank you and have a great day!


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