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If you’ve assigned a new area representative, here’s a sample letter you can use to announce the new area representative to your customers.


Good day [recipient], 

We are happy to let you know that a new representative had been assigned to your area. 

[name of representative] has vast experience in handling [accounts] in the industry of [industry] and we hope that his expertise could benefit you and your area. 

[name of representative]’s appointment will be effective on [date]. [He/She] would you pay you a visit on [date].

Thank you, 

[Signature]

[Name of sender]


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